Marketing and Leasing your New Jersey Rental Property
To effectively market and lease your New Jersey rental property, we need to establish a rental value that’s profitable and competitive. It’s easy to make a mistake, and pricing your home too low will result in disappearing cash flow and return on investment (ROI). Pricing it too high will result in a longer vacancy period. The right rent is important.
Our marketing and advertising plans are strategic and successful. We get your New Jersey property noticed by well-qualified tenants looking for homes. With online advertising, the power of our own website, and our real estate network throughout New Jersey, we’re able to market your property widely and lease it to an outstanding tenant who will take care of your investment.
Rental Property Pricing Designed to Reduce Vacancy
We conduct a comprehensive rental analysis, which allows us to look at all the properties similar to yours in the neighborhood. After taking a look at the condition of those homes, the number of days they were on the market, and the rental price they ultimately leased for, we’re able to recommend a rental range for your own property. With the right price, we can attract well-qualified tenants and maximize your investment’s occupancy.
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We use our own data, which is gathered from the large pool of rental properties we manage in New Jersey. We take a look at where your property is located, what kind of condition it’s in, and whether or not its size and layout meets the demands of tenants looking for homes.
Remaining flexible is one of the reasons we’re so successful in marketing and leasing your rental units. If your property is attracting a lot of attention and prospective tenants are coming to see it, but they don’t apply to rent it – we know something needs to be changed. The price may need to come down, or we may need to make some changes that will improve the condition and motivate those prospective tenants to apply.
Leasing high quality homes in New Jersey.
Cost Effective Improvements Help the Marketing Process
Curb appeal is important, and so are cosmetics. When your New Jersey rental property needs an upgrade or two to make it more appealing to excellent tenants, we’ll talk this through with you.
We’re not going to talk you into a full renovation, especially if your property is already in good condition and well-maintained.
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When we can focus on cost-effective changes, you don’t have to worry about sacrificing time, money, and resources. Our team of vendors and contractors will work quickly and stay on budget.
Some of the simple upgrades that will cost you very little but really make your rental property stand out during the marketing process include:
Fresh paint throughout the interior of your rental unit.
Upgrading from carpet to hard surface flooring.
Improved lighting in kitchens and bathrooms as well as better exterior lighting.
Installing new hardware on faucets, drawers, and cupboards.
Replacing old and worn appliances with energy-efficient models.
Preparing your property for the rental market is part of our marketing and leasing process – and you can leave all the details to your New Jersey property management team at KeyVest.
Tenant Screening Leads to Stress-Free Leasing
After we’ve had prospective tenants inside your property for a showing, we’ll follow up and invite them to complete an application. Our process is professional, efficient, and compliant with all state, local, and federal laws. We understand the importance of fair housing laws, and we stay up to date on the constantly changing requirements and regulations.
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Conducting a detailed background check.
Evaluating credit scores.
Searching for criminal activity, court records, and bankruptcies or evictions.
Verifying employment and income.
Analyzing financial strength with a debt to income review and budget projections.
Once an approved tenant has been identified, we execute the lease and collect the move-in funds. We perform a move-in inspection to document the condition of the home, including photos. You can access the inspection report, lease agreement, and any other information you need in your owner portal.
Areas We Serve
- Red Bank
- Jersey Shore
- South Jersey
- Central Jersey
- North Jersey
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KeyVest serves the needs of both residents and property owners by providing professional management services.